Marketing and Communications Associate

About the role

The Marketing and Communications Associate will lead the conception and execution of integrated marketing and communications campaigns for Tatu City and Rendeavour, positioning the brands as leading foreign direct investors in Kenya. The role works closely with a digital marketer, designer, events coordinator, researcher and CRM technologist.

Key responsibilities

• Develop and implement multi‑channel communication strategies, including newsletters, press releases, media coverage and influencer outreach.
• Generate, analyse and manage media and influencer leads to support brand building and sales efforts.
• Plan and execute high‑profile Tatu City events for public, client, media and government audiences.
• Produce video and photography content showcasing Tatu City projects.
• Analyse consumer behaviour, define customer personas and tailor messaging accordingly.
• Manage branding materials, marketing collateral and Kenya CSR strategy as a member of the Rendeavour CSR Committee.

Required profile

• Degree in Marketing, Communications or a related field from a reputable university.
• At least 10 years of data‑driven consumer marketing, communications or branding experience.
• Strong research, analytical and editorial abilities.
• Experience in the real‑estate or construction sector is highly desirable.

Required skills

• CRM systems
• Digital communications
• Media relations and influencer management
• Video production and photography
• Multi‑channel marketing processes