Marketing & Business Development Manager (NGO)

About the role

The Marketing & Business Development Manager will lead the growth of the Inclusive Africa Conference (IAC). Reporting to the Programs Director, the role owns market presence, audience development, revenue generation and strategic partnerships across Africa and beyond. The position is based in Nairobi with regional travel required.

Key responsibilities

• Develop and execute IAC’s annual marketing and audience‑growth strategy for delegates, speakers, sponsors and partners.
• Lead, mentor and manage the marketing and business development team, agencies and suppliers.
• Oversee brand positioning, messaging and campaigns across web, email, social, paid media, PR and partner channels.
• Drive registrations and expand reach through targeted campaigns and networks across Africa.
• Identify new markets, customer segments and commercial opportunities; build and convert a qualified pipeline.
• Secure sponsorship, exhibitor, delegate and co‑funding revenue against targets.
• Develop commercial proposals, pitch decks and activation plans; lead negotiations and close deals.
• Maintain CRM records, sales forecasts and revenue reports to inform management decisions.

Required profile

• 8–10 years of experience in marketing, sponsorship sales, partnerships or event commercialisation, including at least 3 years in a leadership role.
• Proven track record of building pipelines, meeting revenue targets and closing high‑value sponsorship or partnership deals.
• Master’s degree in Marketing, Business, Communications or related field (strong bachelor’s degree with substantial experience also considered).
• Demonstrated commitment to disability inclusion and accessible communication.

Required skills

• Proficiency with CRM platforms such as Salesforce or HubSpot.
• Experience using Google Analytics and other campaign analytics tools.
• Digital marketing platform expertise for email, social and paid media campaigns.