Marketing & Communications Associate

About the role

A client of Summit Recruitment & Search is looking for a Marketing & Communications Associate in Nairobi to build and promote the company's brand in a dynamic, purpose-driven environment. The role develops and executes marketing strategies that raise brand awareness, strengthen reputation and generate revenue, while promoting the company's commitment to sustainability and community engagement.

Key responsibilities

• Develop and implement marketing strategies and media plans.
• Oversee digital marketing campaigns and optimise advertising functions.
• Analyse website traffic, optimise SEO and provide actionable insights.
• Create social media content calendars and manage engagement.
• Cultivate influencer relationships and coordinate public relations activities.
• Assist with email marketing campaigns and event planning.
• Conduct market research to identify growth opportunities and compile marketing reports.

Required profile

• BCOM Marketing option or BA in Communications.
• Digital marketing certification from a recognised institution.
• 5+ years of experience in Marketing & Communications, including at least 3 years in digital marketing.
• Proven track record of successful digital marketing and PR campaigns.
• Strong creative writing and storytelling abilities.
• Ability to multitask, meet strict deadlines and work both independently and in a team.

Required skills

• SEO, marketing automation and web analytics tools.
• Social media campaign management focused on KPIs.
• CRM tools, WordPress, Google AdWords and analytics platforms.
• Content marketing strategies and event planning and coordination.