Marketing Coordinator

About the role

Tropical Heat Group, a leading East African manufacturer of snacks, spices and culinary products, is looking for a highly organized Marketing Coordinator. You will drive brand visibility and consumer engagement through both ATL and BTL initiatives, ensuring a cohesive brand presence across all channels.

Key responsibilities

• Manage ATL assets, supplier contracts and budgets, ensuring ROI and accurate financial reconciliation.
• Oversee outdoor advertising (pylons, signage) and vehicle branding, conducting regular audits and route optimisation.
• Drive POS conversion by managing Additional Display Units (ADUs) and outlet branding across Modern Trade, General Trade and HORECA channels.
• Lead product launches, sampling activations and field marketing initiatives, acting as the primary liaison for external brand collaborations.
• Coordinate corporate events, factory “Guest Moments”, CSR initiatives and End‑of‑Year activities.
• Maintain marketing resource inventory, office aesthetics and field‑team training to ensure brand alignment.

Required profile

• Bachelor’s degree in Marketing, Business Administration or a related field.
• 2‑4 years of experience in marketing, trade marketing or a similar role within FMCG.
• Strong understanding of Modern Trade, General Trade and HORECA dynamics.
• Proficiency in budget management and procurement processes.
• Excellent project management, communication and organisational abilities.
• Willingness to travel for field visits and work flexible hours.

Required skills

• MS Office
• Google Workspace

What we offer

• Opportunity to work with a fast‑growing consumer‑goods brand.
• Dynamic, collaborative environment with cross‑functional teams.
• Exposure to both ATL and BTL marketing strategies.