Marketing Operations Manager

About the role

Cobetwin Technical Limited is hiring a Marketing Operations Manager in Westlands, Nairobi. The role leads promotion strategy and user acquisition for the Kenyan market, with a strong emphasis on strict compliance with gambling advertising regulations, and covers paid channels, affiliates, creative strategy, data tracking and vendor management.

Key responsibilities

• Ensure all marketing and promotional activities comply with the Kenyan Gambling Control Act 2025 and the Gambling Control (Advertising) Regulations 2026, including ex-ante GRA approval and KFCB classification of ads, and a 200-metre distance from schools
• Develop and run user acquisition plans for registrations, first-time depositors and CPA, managing programmatic ads, sports/entertainment media, affiliate marketing, SEO and ASO, and scaling beyond Google and Meta restrictions
• Lead localised creative in English, Kenyan English and Swahili, and manage the affiliate network, removing non-compliant placements
• Work with the CRM/retention team to improve the funnel from registration to first deposit, optimising landing pages and deposit flows for mobile money users
• Plan promotions around the sports calendar and build a data monitoring system tracking impressions, clicks, registrations, FTDs and ROAS, with weekly reports
• Manage MMP attribution (e.g. AppsFlyer/Adjust) and UTM conventions, and optimise targeting, bidding and creatives to lower CPA
• Track competitors and the sports sponsorship landscape, and respect the Kenya Data Protection Act on direct marketing
• Manage the local execution team or vendors, control the promotion budget and ensure compliance standards