Media Buyer (Traditional TV)

About the role

The Media Buyer will support the planning, buying, management, and optimisation of direct‑to‑consumer media campaigns, with a primary focus on traditional/linear television. You will work with specialised media buying platforms, analyse campaign performance, and collaborate with media partners to ensure effective delivery within budget.

Key responsibilities

• Plan and execute TV media buys aligned with campaign objectives and budgets.
• Use media buying platforms such as Core, Mediaocean, Strata, or similar systems.
• Analyse station logs, campaign performance data, and media delivery reports.
• Conduct station outreach and maintain strong relationships with media partners.
• Monitor campaign performance, identify optimisation opportunities, and make data‑driven recommendations.
• Manage media budgets, buying inventory, and maintain accurate campaign records.
• Produce documentation and reporting for all campaigns.
• Collaborate with internal teams and external partners to ensure seamless execution.

Required profile

• 3–5 years of media buying experience, preferably in a media agency or D2C environment.
• Strong background in traditional/linear TV media buying, including Direct Response TV.
• Hands‑on experience with media buying platforms (Core, Mediaocean, Strata).
• Excellent analytical, organisational, and reporting abilities.
• High attention to detail and ability to manage multiple campaigns in a fast‑paced setting.
• Willingness to work from 4:00 PM – 1:00 AM Kenya Time.

Required skills

• Core
• Mediaocean
• Strata