Sales and Digital Marketer

About the role

A leading language services company in Nairobi is recruiting a Sales and Digital Marketer through Summit Recruitment & Search. The role combines face-to-face sales of language services to public offices, NGOs and private companies with digital marketing to reach potential clients.

Key responsibilities

• Identify target audiences, develop sales funnels and run lead generation strategies to attract and convert clients.
• Prospect opportunities, pitch, follow up leads and close deals.
• Contact potential clients by phone, email or other channels.
• Develop and run digital marketing strategies using social media, email marketing and content creation.
• Create digital content such as copy, blog posts, social media posts and email newsletters.
• Plan, run and optimise paid ads on Google Ads, Facebook Ads and LinkedIn Ads.
• Analyse industry trends and customer needs, hold discovery calls, schedule follow-ups and keep accurate CRM records.

Required profile

• Bachelor's degree in communication/media or an equivalent.
• At least 3 years of sales experience and 2 years of digital marketing experience.
• Excellent communication and analytical skills, and a result-oriented approach with proven sales results.
• Adaptability to digital marketing trends and tools, and willingness to learn new technologies.
• Foreign language, hospitality and/or conferencing experience is an added advantage.

Candidates apply through the recruitment agency's website; the agency states it cannot reply to every application and advises applying directly through its site.