Sales and Marketing Manager

About the role

The Sales & Marketing Manager leads Sydia Realty’s combined commercial function, overseeing brand, marketing, lead generation, sales leadership, pipeline conversion and client experience. This single point of accountability ensures demand creation and conversion are tightly aligned.

Key responsibilities

• Own day‑to‑day performance of the Sales department, set targets, lead meetings and coach the team on calls, viewings, negotiations and closing.
• Maintain a disciplined pipeline in Zoho CRM, ensure every qualified opportunity has an owner, accurate stage and next action, and produce evidence‑based forecasts.
• Develop and execute brand positioning, marketing strategy and digital campaigns across paid, organic and social channels to generate qualified leads.
• Track cost per lead, campaign performance and marketing‑attributed pipeline, and create project‑specific launch plans for priority developments.
• Become an expert on Sydia Realty’s off‑plan and new‑build projects, including pricing, availability, payment plans and buyer profiles.
• Act as the first escalation point for complex buyer questions, negotiations and high‑value opportunities, ensuring smooth handovers throughout the client journey.

Required profile

• Proven leader capable of building, directing and holding a sales and marketing team accountable.
• Excellent communicator, presentable and confident when representing the company to clients and partners.
• Strong commercial judgement with deep understanding of real‑estate sales, especially off‑plan and new‑development properties.
• High learning agility to quickly master product knowledge and market dynamics.

Required skills

• Hands‑on experience with Zoho CRM or similar pipeline management tools.
• Digital marketing expertise across paid, organic and social media channels.
• Content strategy and creation for websites, brochures and launch materials.
• Data‑driven analysis of lead cost, campaign performance and sales forecasting.