Sales & Business Development Executive – Nairobi

About the role

A growing producer of premium artisanal food products, handcrafted jewellery and tourism-focused gift items, represented by Summit Recruitment & Search, is hiring an experienced Sales Executive in Nairobi. The role drives business growth across hospitality, tourism, retail and corporate channels in Kenya, developing route-to-market strategies, building relationships with hospitality and retail buyers, securing product placement and expanding distribution networks.

Key responsibilities

• Develop and execute sales strategies to grow revenue across hospitality, retail, tourism and corporate channels.
• Identify, prospect and onboard new customers such as hotels, lodges, resorts, supermarkets, gourmet retailers, distributors, curio shops, jewellery retailers, gift shops and corporate clients.
• Build relationships with hotel managers, procurement teams, chefs, retail buyers and distributors.
• Secure product listings, negotiate supply agreements and grow long-term accounts.
• Develop territory and route-to-market plans and conduct field visits for meetings, presentations, sampling and in-store or in-lodge support.
• Monitor stock levels, product placement, sales movement and merchandising standards.
• Manage distributors for coverage, pricing consistency and product availability.
• Prepare reports on sales performance, pipeline and forecasts, and support promotions, seasonal campaigns and corporate gifting.

Required profile

• Diploma or Bachelor's degree in Sales, Marketing, Business Administration, Commerce or a related field.
• Experience in related industries and in managing key accounts, distributors and clients.
• Excellent communication, presentation and interpersonal skills.
• Ability to travel extensively across Kenya as required.
• Existing relationships in hospitality, retail, tourism, jewellery or distribution are a significant advantage.