Sales Execution Manager

About the role

The Sales Execution Manager leads and executes the company's sales and marketing strategy across Modern Trade (MT), General Trade (GT) and other FMCG channels. The role drives revenue growth, promotion effectiveness, merchandising excellence and brand visibility while keeping sales execution disciplined and aligned with principal partners and internal teams.

Key responsibilities

• Lead the field sales team to meet monthly, quarterly and annual revenue targets across all product categories, covering outlet coverage, pricing enforcement, offer depth, stock rotation and visibility standards.
• Work with the Head of Commercial to develop, run and monitor trade initiatives and promotions, obtain customer feedback one week before each promotion, and review promotional ROI with the Technology and Analytics teams within two weeks.
• Oversee route coverage, call compliance, pricing discipline and outlet servicing, conduct regular market visits, run weekly sales reviews and gap-closure plans, and manage supplier relationships.
• Coordinate with Supply Chain for stock availability, monitor Trade Stock-on-Hand (SOH), and ensure timely recall and return of short-expiry or discontinued products.
• Monitor salesforce performance with Power BI dashboards, track route compliance and daily activity with Solutec and Workpay, and ensure 100% compliance with merchandising standards, planograms and POSM deployment.
• Analyse sales data and market trends, support pricing strategy and volume forecasting, and provide competitor intelligence and pricing trends to management.
• Negotiate Key Accounts and lead non-key account negotiations to build Joint Business Plans, report sales execution back to suppliers, and support payment collection and credit terms.
• Ensure sales SOPs are followed, reviewed and updated with Operations Managers.