Sales Executive - Software Products

About the role

A technology solutions provider offering software products for business management, healthcare, education and human resource management is looking for a proactive, results-oriented Sales Executive in Nairobi. The role covers finding new business, generating leads, presenting software solutions and building customer relationships to drive revenue growth.

Key responsibilities

• Identify, prospect and acquire new customers across relevant sectors to grow the software customer base.
• Generate leads through cold calling, networking, referrals, LinkedIn, email outreach and client visits.
• Understand client needs and recommend suitable software solutions; give product presentations and demonstrations.
• Maintain a healthy sales pipeline and follow up on leads to convert prospects into paying customers.
• Prepare quotations, sales proposals and presentations, and take part in commercial negotiations.
• Build relationships with existing clients to encourage renewals, repeat business, referrals and upselling.
• Record prospects, interactions, activities and pipeline progress in the CRM or reporting tools.
• Monitor market trends, competitors and customer feedback, and work with technical, implementation and support teams on client onboarding and adoption.
• Follow up after implementation to assess satisfaction and support retention.
• Prepare regular sales reports on leads, meetings, deals closed, revenue and projected sales.

Required profile

• At least 2 years of sales experience, preferably in software solutions.
• Diploma or bachelor's degree in Business Administration, Sales and Marketing, Information Technology or a related field is an advantage.
• Proven ability to generate leads, manage a sales pipeline and close deals.
• Good understanding of B2B sales, consultative selling and customer relationship management.
• Self-driven, target-oriented and willing to visit clients and work with sales targets.

Required skills

• Proficiency in Microsoft Office.
• Familiarity with CRM systems or sales reporting tools.
• Strong negotiation, presentation, communication and interpersonal skills.

Candidates apply by sending their CV only, quoting the job title in the subject line, to the recruiter by 31 October 2026; only shortlisted candidates will be contacted.