Sales Manager

About the role

Ghanaian agro-processing and food manufacturing company Gold Coast Food, Herbs & Spices Ltd. (operating as Gold Coast Food Group) is hiring a Sales Manager for its Kenyan subsidiary. The role reports to the Business Manager and covers leading sales functions, driving revenue growth, expanding market presence, managing the sales team and building relationships with distributors, retailers, wholesalers and key accounts. It is a full-time position based in Nairobi.

Key responsibilities

• Develop and implement sales strategies to achieve company revenue targets.
• Lead, supervise and motivate the sales team.
• Identify new markets, customers and distribution opportunities.
• Build and maintain relationships with supermarkets, wholesalers, retailers and distributors.
• Monitor sales performance, market trends and competitor activity.
• Set sales targets and evaluate individual and team performance.
• Oversee customer orders, stock availability and sales follow-ups.
• Prepare and present regular sales performance reports and forecasts.
• Coordinate with production and operations teams to ensure product availability.
• Drive brand visibility, product promotions and market penetration.

Required profile

• Diploma or degree in Sales, Marketing, Business Administration or a related field.
• At least 3 years' experience in sales, preferably in FMCG or food distribution.
• Proven experience in sales team management and target achievement.
• Strong leadership, negotiation and communication skills.
• Good understanding of market development and distribution channels.

Required skills

• Proficiency in Microsoft Office and sales reporting tools.
• Results-oriented, with strong analytical and problem-solving abilities.

Candidates apply by sending their CV and application letter with the subject line "Sales Manager Application" to the employer's recruitment team by 12 November 2026.