Senior Programmatic Manager

About the role

Simple Life is seeking a Senior Programmatic Manager to lead and scale its paid media initiatives. This fully remote position focuses on driving growth for the AI‑powered health coaching app through data‑driven programmatic advertising.

Key responsibilities

• Plan, launch, and continuously optimize programmatic campaigns across native and display channels.
• Own and scale campaigns on Taboola and other content discovery platforms such as NewsBreak, Outbrain, and Revcontent.
• Develop and execute structured creative testing frameworks to evaluate hooks, formats, and messaging at scale.
• Analyze performance data, generate insights, and implement improvements across the funnel.
• Collaborate with creative and analytics teams to iterate on ad content.
• Identify new inventory sources and audience opportunities to expand reach.

Required profile

• Hands‑on experience managing programmatic campaigns, with proven success on Taboola.
• Familiarity with native/content discovery platforms (NewsBreak, Outbrain, Revcontent) is a strong plus.
• Extensive background in creative testing, including A/B and multivariate testing.
• Strong analytical mindset with ability to report on performance and optimize toward CPA/ROAS targets.
• Self‑starter who thrives in a fast‑paced, remote environment.

Required skills

• Taboola platform
• NewsBreak, Outbrain, Revcontent
• A/B testing
• Multivariate testing
• Performance reporting and optimization

What we offer

• Open‑minded, inclusive team culture focused on impact.
• Competitive salary based on expertise and contribution.
• Flexible hours with results‑oriented work expectations.