Social Media Manager

About the role

The company, a growing real estate firm, seeks a creative and analytical Social Media Manager to strengthen its online presence and support marketing and sales objectives.

Key responsibilities

• Generate and execute content ideas aligned with brand voice and marketing goals across Instagram, TikTok, Facebook, X, LinkedIn and other platforms.
• Develop high‑quality written and visual content, collaborating with design teams for graphics and videos.
• Plan, schedule and manage social media campaigns, monitor comments, messages and brand mentions.
• Build and nurture online communities, encouraging audience participation and user‑generated content.
• Track performance using analytics tools, prepare reports and provide data‑driven recommendations.
• Create and optimise paid social media advertising campaigns to generate leads.
• Collaborate with marketing, PR and customer support teams to ensure consistent brand messaging.

Required profile

• Bachelor’s degree in Marketing, Communications or related field (preferred).
• Minimum two years proven experience as a Social Media Manager.
• Strong understanding of social media platforms, audiences and best practices.
• Experience creating and managing content across multiple channels.
• Familiarity with social media management and analytics tools.
• Knowledge of social media advertising, campaign optimisation and performance tracking.

Required skills

• Instagram
• TikTok
• Facebook
• X (formerly Twitter)
• LinkedIn
• Social media management tools
• Social media analytics tools