Digital Marketer – Social Media & Content Specialist

About the role

We are seeking a dynamic Digital Marketer to lead our social media presence in Nairobi. The role focuses on expanding our TikTok footprint, producing engaging YouTube vlogs, and driving Instagram campaigns while supporting overall brand visibility.

Key responsibilities

• Develop and execute growth strategies for TikTok, Instagram and YouTube channels.
• Create and schedule compelling content, including videos, posts, and stories aligned with marketing objectives.
• Design eye‑catching posters and flyers for both online and offline promotion.
• Plan and manage integrated social media marketing campaigns that reinforce brand messaging.
• Monitor performance metrics, analyse results and optimise future initiatives.

Required profile

• Minimum 2 years of proven experience in digital and social media marketing.
• Creative, self‑driven and results‑oriented mindset.
• Strong understanding of branding and audience engagement.

Required skills

• TikTok account management and growth.
• YouTube content creation and vlog production.
• Instagram campaign planning and execution.
• Graphic design for posters and flyers.
• Social media marketing and branding knowledge.

What we offer

• Competitive monthly salary between KES 30,000 and 45,000.
• Opportunity to shape the digital voice of a growing education‑focused organization.
• Collaborative environment in Westlands, Nairobi.