Director of Sales & Marketing

About the role

The Luke Hotel, a 182‑room 3‑star property in Westlands, Nairobi, is seeking a dynamic Director of Sales & Marketing to lead its commercial strategy. Reporting to the General Manager, you will drive room, conference, banquet, corporate and leisure revenue while enhancing the hotel’s market visibility.

Key responsibilities

• Develop and execute the annual sales and marketing plan aligned with revenue and occupancy targets.
• Lead corporate, conference, events, leisure and travel‑trade sales strategies.
• Direct the Conference & Events Sales Managers, Corporate/Leisure Sales Executives, Marketing/PR Executive and Revenue Manager.
• Build and manage key corporate accounts, agencies, conference organisers and strategic partnerships.
• Maximise utilisation and revenue from 16 conference/banquet halls through proactive pipeline development.
• Set sales targets, account plans, activity standards and conversion expectations for the commercial team.
• Collaborate with the Revenue Manager and Front Office on pricing, demand forecasts, room inventory and market‑segment strategy.
• Coordinate with F&B and Operations on conference packages, banquet pricing, event execution and client requirements.
• Oversee brand positioning, digital marketing, social media, PR, promotions and marketing collateral.
• Monitor competitor activity, market trends, lead sources, conversion rates and campaign performance.
• Prepare sales forecasts, budgets, monthly commercial reports and revenue‑action plans.
• Ensure accurate contracts, credit terms, client handovers and follow‑up on receivables with Finance.

Required profile

• Bachelor’s degree in Sales, Marketing, Hospitality, Business Administration or related field.
• 5–8 years of hotel sales/marketing experience with proven management responsibility.
• Successful track record in corporate sales, conferences/events, account management and revenue growth.
• Strong commercial negotiation, presentation, networking, forecasting and team‑leadership abilities.

Required skills

• Hotel revenue management
• Digital marketing
• CRM and sales systems
• Market segmentation and pricing strategy
• Forecasting and data analysis

What we offer

• Competitive salary targeting KES 180,000 per month.
• Leadership role within a growing mid‑scale hotel.
• Opportunity to shape the commercial direction of a prominent Nairobi property.