Senior Social and Community Strategist

About the role

We are seeking a Senior Social and Community Strategist to shape our brand presence and drive audience engagement across digital ecosystems in Kenya. The role blends strategic planning with hands‑on execution, leveraging storytelling, audience intelligence and AI‑powered workflows to build authentic communities of enterprise decision‑makers, marketers and developers.

Key responsibilities

• Define and evolve the social media strategy across LinkedIn and other platforms, including editorial calendars, publishing cadence and growth tactics.
• Manage and expand presence in strategic online communities such as Slack groups, Reddit channels, forums and industry‑specific networks.
• Lead employee advocacy programs by providing content resources, playbooks and engagement frameworks.
• Monitor social listening tools to surface actionable insights for marketing, product, sales and leadership.
• Collaborate with design, video, PR and content teams to produce platform‑native social assets and campaigns.
• Build and oversee influencer, creator and partnership initiatives aligned with brand positioning.
• Support social communication during high‑visibility events, product launches or reputation‑critical moments.
• Analyse performance metrics and continuously optimise strategies based on engagement quality, sentiment and business impact.

Required profile

• 8+ years of B2B social media, community management or digital brand strategy experience.
• Proven track record managing LinkedIn and other channels for enterprise SaaS or technology brands.
• Experience designing and scaling employee advocacy programs with measurable results.
• Deep understanding of online community dynamics across forums, Reddit, Slack and niche networks.
• Strong written communication and storytelling abilities.

Required skills

• LinkedIn
• Slack
• Reddit
• Social listening platforms
• AI‑enabled workflow tools