Sales Account Manager East Africa – Audio Visual Products

About the role

The client is seeking its first direct Sales Manager in East Africa to build and grow the company’s footprint in a fast‑growing technology market. The successful candidate will develop distributor partnerships, identify new business opportunities, manage key customer relationships and execute a structured sales strategy to drive sustainable revenue growth across Kenya, Uganda, Tanzania, Rwanda and Ethiopia.

Key responsibilities

• Develop and execute a territory sales plan for projectors, IFPs and displays across East Africa.
• Identify, appoint and onboard new authorised distributors in Kenya from scratch.
• Expand the reseller network into Uganda, Tanzania, Rwanda and Ethiopia.
• Win B2B accounts in education, corporate, government and NGO/international organisation sectors.
• Engage early in procurement cycles to ensure the company is specified in tenders and RFPs.
• Organise product demos, training events and workshops for distributors and end‑users.
• Maintain accurate pipeline, forecasts and reporting.
• Meet and exceed quarterly revenue targets and sell‑through milestones.
• Gather competitive intelligence and report market trends to the Territory Manager META.

Required profile

• Bachelor’s degree in Business Administration, Marketing, Sales, IT, Engineering or a related field.
• 5–8 years’ experience in B2B sales in IT, Audio Visual (AV) or display technology.
• Proven track record in projector or IFP product sales (preferred).
• Direct experience working with the East African dealer/distribution channel.
• Knowledge of East African education market and government procurement.
• Demonstrated ability to build a channel network from scratch.
• Existing AV distributor or reseller relationships in Kenya (strong advantage).
• Results‑driven with a consistent record of meeting and exceeding targets.
• Fluent in English; Swahili a strong advantage.
• Comfortable with autonomy and reporting remotely to the Territory Manager META.

Required skills

• Projector product knowledge
• IFP product knowledge
• Display technology expertise