Sales Manager – Power, Material Handling & Water Solutions

About the role

The Sales Manager will lead the commercial effort for Power Generation, Material Handling and Water Solutions across Kenya. You will be responsible for driving revenue, expanding market share and building strong client relationships in a technical B2B environment.

Key responsibilities

• Develop and implement sales strategies for power, material handling and water solution product lines.
• Achieve targets for revenue, volume, gross profit and market share.
• Lead, coach and motivate a sales team to meet individual and departmental goals.
• Identify new markets, customers and business opportunities to sustain growth.
• Maintain strong relationships with key customers, suppliers, principals, consultants and project stakeholders.
• Provide commercial and technical support for major, complex and high‑value projects.
• Collaborate with suppliers and principals to maximise technical, product, training, demonstration and marketing support.
• Monitor market trends, competitor activity, pricing and customer requirements across all three segments.
• Prepare accurate sales forecasts, budgets, business plans and market‑development strategies.
• Coordinate with branches and other departments to maximise market coverage.
• Ensure high levels of customer satisfaction throughout the sales process.
• Oversee product marketing activities such as promotions, exhibitions, demonstrations and roadshows.
• Work with procurement and operations to support demand forecasting and product availability.
• Track sales pipeline performance and convert opportunities into orders.
• Report regularly on sales performance, forecasts, market conditions and competitor activity.

Required profile

• Bachelor’s degree in Business, Marketing, Engineering or a related field.
• 5‑10 years of proven sales and business development experience, preferably in power generation, material handling, water solutions or related industrial sectors.
• Demonstrated track record of meeting sales, profitability and market‑growth targets.
• Experience managing a multi‑product portfolio and leading a sales team.
• Strong understanding of B2B, technical, solution‑based and project sales.
• Excellent commercial, negotiation, presentation and relationship‑management abilities.

Required skills