Business Development Manager – DT Sacco

About the role

We are seeking a Business Development Manager to drive growth for DT Sacco, a cooperative financial institution based in Nairobi. The role will lead marketing initiatives, member recruitment and partnership development to achieve the Sacco’s strategic objectives.

Key responsibilities

• Develop and implement annual marketing plans, strategies and budgets aligned to the Sacco’s growth objectives.
• Drive new member recruitment and product uptake through targeted marketing campaigns and community engagement.
• Manage marketing communications across digital platforms, social media, newsletters and the Sacco’s website.
• Build and manage partnerships and business development opportunities in liaison with the CEO.
• Lead, supervise and develop the marketing and customer service team.
• Conduct market research to inform strategy and ensure the Sacco remains responsive to member needs and industry trends.

Required profile

• A university degree in Marketing, Business Administration, Economics, Business Management or a related field (diploma in Marketing, Co‑operative Management or Mass Communication is an advantage).
• At least four years of experience in marketing and business development, preferably within a Sacco or financial services sector.
• Membership of the Marketing Society of Kenya (MSK) or a relevant professional body is an advantage.
• Strong business development and sales orientation with proven ability to convert opportunities into measurable membership, deposits and revenue outcomes.
• Practical experience in member recruitment, product promotion, market activation and customer acquisition within a SACCO, micro‑finance institution, bank or similar environment.
• Good understanding of SACCO products, member segments, deposit mobilisation, credit products and the cooperative business model.
• Strong marketing planning and execution skills, including preparation of marketing plans, campaign budgets, activity calendars and performance reports.

Required skills