Area Sales Manager – Nairobi

About the role

The Area Sales Manager will translate Coca‑Cola’s Route‑To‑Market strategy into field execution, driving volume and market share, developing the sales team, and ensuring a consistent brand presence across Nairobi.

Key responsibilities

• Ensure streamlined trade execution according to RTM principles to increase sales volume and market share.
• Achieve volume growth, net sales revenue growth, and higher penetration of key packs across territories.
• Build and coach a high‑performing frontline sales team, providing training and performance feedback.
• Maintain high levels of customer satisfaction through effective communication and service delivery.
• Distribute and manage promotional tools and resources efficiently across channels.
• Manage distributor volume targets, review performance, and plan tactical promotions and marketing activities.

Required profile

• Bachelor’s degree in a business‑related field.
• Minimum 5 years of frontline FMCG sales experience.
• At least 1 year of team‑management experience.
• Strong knowledge of FMCG sales, RTM principles, and market execution.
• Proven coaching, negotiation, dispute‑resolution and communication skills.
• Resilience, determination and digital fluency to use sales platforms and act on reports.