Channel Sales Manager

About the role

The Channel Sales Manager will develop and implement channel sales strategies, manage relationships with distributors, resellers, dealers and business partners, and identify new sales opportunities to drive revenue growth.

Key responsibilities

• Develop and implement channel sales strategies, sales plans and forecasts to achieve acquisition, revenue and market share targets.
• Recruit, onboard and manage dealers, distributors and channel partners, building strong relationships and supporting long‑term growth.
• Monitor partner performance against targets, identify gaps and implement performance improvement plans.
• Drive dealer outlet visibility, branding, merchandising and trade marketing initiatives in collaboration with Marketing.
• Manage dealer commissions, incentives, claims and commercial records, ensuring accuracy, timely payments and compliance.
• Analyse sales performance, customer activations, churn and partner productivity, providing regular reports and actionable recommendations.
• Train and coach dealers and their teams on JTL products, sales techniques, customer experience and digital sales tools.
• Collaborate with Regional Sales, Marketing, Finance, Operations and Customer Experience teams to improve channel effectiveness.

Required profile

• Bachelor’s degree in Business Administration, Commerce, Marketing, Economics, Telecommunications or a related field.
• At least 5 years’ experience in Sales, Business Development, Account Management or Channel Sales.
• 1–2 years’ experience managing dealers, distributors, agents, retailers or other indirect sales channels.
• Experience in Telecommunications, ICT, FMCG, Banking, Consumer Electronics or a distribution‑led industry is an advantage.
• Proven track record in achieving sales targets, driving customer acquisition and growing revenue.

Required skills

• Strong proficiency in Microsoft Excel.
• Experience with CRM systems, sales reporting and data analysis.