Commercial Manager – Youth Financial Services

About the role

Co-operative Bank is looking for a Commercial Manager for its Youth Financial Services (YFS) business in Nairobi. The role drives the commercial performance and growth of an assigned youth customer portfolio, turning customer insights into propositions, go-to-market initiatives and measurable results. It covers the end-to-end customer journey, from acquisition and activation through engagement, retention and long-term growth.

Key responsibilities

• Own the commercial performance of the youth portfolio, delivering targets for acquisition, activation, product uptake, usage, retention and profitability.
• Turn business priorities and customer insights into commercial plans, campaigns, propositions and market activation initiatives with clear objectives and measurable outcomes.
• Build knowledge of youth needs, behaviours and trends through research, customer engagement, market intelligence and performance analytics.
• Partner with Product Owners and cross-functional teams to develop, test and commercialise products, customer journeys, pricing and offers.
• Develop partnerships with universities, schools, employers, youth organisations, businesses, fintechs and other ecosystem players.
• Work with Brand & Communications and agency partners on campaigns that strengthen the YFS proposition.
• Drive customer acquisition and product adoption with branches, sales teams, relationship managers and digital channels.
• Analyse customer behaviour, campaign effectiveness, portfolio performance and return on investment to improve results.
• Ensure effective budget use, value for money and compliance with regulatory, risk, data privacy and customer protection requirements.
• Build strong internal and external relationships, develop business cases and presentations, and execute commercial initiatives on time.

Required profile

• Bachelor's degree in Business, Marketing, Commerce, Economics, Finance, Communications or a related discipline.
• At least five years' experience in commercial management, go-to-market strategy, business growth, segment or category management, marketing, partnerships, business development, customer strategy or a related commercial field.
• Demonstrated track record of turning customer insights and business strategy into commercial initiatives with measurable results.
• Proven ability to influence stakeholders, collaborate across functions and manage strategic partnerships.

Required skills

• Strong commercial acumen: managing targets, budgets, customer growth metrics, performance funnels and return on investment.
• Strong analytical, communication, presentation, negotiation and relationship management skills.
• Customer-centric, innovative and results-oriented mindset.

To apply, send a cover letter and detailed CV by email to the bank's jobs team, citing the job reference number CM/YFS/2026, by 5 November 2026.