Customer Development Lead (Modern Trade) - Beverages

About the role

The Customer Development Lead will be responsible for driving growth of beverage products across modern trade channels, including supermarkets and minimarts, in Kenya. Reporting to senior management, you will manage joint business plans, ensure product visibility, and achieve quarterly sales targets.

Key responsibilities

• Manage supermarkets and minimarts under distributors and regional second lines.
• Deliver agreed Joint Business Plan (JBP) objectives and quarterly targets.
• Drive visibility, shelf share, product availability and promotional execution.
• Negotiate additional display opportunities and new product listings.
• Lead merchandising teams and third‑party service providers.
• Monitor market performance and competitor activities.

Required profile

• 7–10 years of total FMCG experience.
• Minimum 5 years' experience within the beverage category.
• Strong modern trade experience managing supermarkets and key accounts.
• Proven experience managing Joint Business Plans (JBPs).
• Hands‑on experience with planogram implementation and shelf‑space negotiations.
• Experience executing consumer promotions, product launches and visibility initiatives.
• Experience managing merchandisers and third‑party vendors.
• Strong distributor and stakeholder management capabilities.
• Ability to independently drive new listings and account development.

Required skills