Event Sales Manager – MICE (Luxury Hotel)

About the role

We are looking for a commercially astute, highly driven Events Sales Manager to lead and grow the Meetings, Incentives, Conferences & Events (MICE) business of our luxury hotel. The successful candidate will combine strategic sales thinking, exceptional client service, and operational know‑how to deliver outstanding events and consistent revenue growth.

Key responsibilities

• Own the hotel’s MICE sales pipeline and achieve revenue, occupancy and profit targets.
• Identify, qualify and close new corporate, association, NGO and government accounts; convert RFPs into signed contracts.
• Build and maintain a large, high‑value client portfolio through prospecting, networking and relationship management.
• Prepare competitive proposals, negotiate commercial terms and protect hotel profitability.
• Collaborate with Banqueting, Food & Beverage, Operations and Front Office teams to ensure flawless event delivery.
• Manage end‑to‑end event coordination for key accounts, including planning, execution, follow‑up and billing.
• Analyse market trends and competitor activity to shape MICE sales strategy.
• Maintain accurate CRM records, produce forecasts and performance reports.
• Represent the hotel at industry events, trade shows and local business networks.
• Train and mentor MICE sales coordinators and ensure compliance with policies and regulations.

Required profile

• Proven track record of closing and growing MICE business in luxury hotel environments.
• Minimum 2 years’ experience as a MICE Manager within a large luxury hotel.
• Deep understanding of the Kenyan events sales market and key buying behaviours.
• Strong commercial mindset with contract savvy and margin protection.
• Self‑starter attitude, proactive and resilient under pressure.
• Excellent interpersonal, presentation and organisational skills.
• Fluent in English; Swahili and other local languages are an advantage.
• Willingness to work flexible hours, including evenings and weekends.

Required skills