Head of Digital Bancassurance

About the role

Absa is looking for a Head of Digital Bancassurance to own and co-create user-centric digital products and carry end-to-end responsibility for their outcomes. The role builds and grows Digital Bancassurance as a significant, profitable distribution business, with P&L accountability for Digital Distribution and full responsibility for the digital acquisition, sale and servicing of insurance products to the bank's customers. It also acts as the Tribe Lead, setting commercial vision and mobilising teams across Bancassurance, Digital, Product, Technology, Data, Customer Experience, Operations, Marketing, Risk and Compliance.

Key responsibilities

• Define and execute the Digital Bancassurance strategy and business plan, with a multi-year roadmap and digital insurance propositions embedded in everyday banking journeys.
• Own P&L for Digital Distribution, including revenue, premium generation, fee and commission income, customer acquisition economics and return on digital investment.
• Drive insurance sales through digital channels, grow the share of digital-originated business, increase conversion, optimise funnels and work with Marketing and Analytics on targeted campaigns.
• Lead cross-functional squads (product, technology, data, customer experience, marketing, operations, risk and compliance, legal, finance) and maintain a value-based backlog.
• Digitalise the insurance lifecycle (discover to claim) with straight-through processing, pre-population, simple payment and digital claims notification.
• Partner with Bancassurance product teams and insurance partners to create propositions suited to digital channels, and build API-enabled ecosystem partnerships.
• Use customer data for segmentation, propensity modelling, next-best-product strategies, funnel analytics and A/B testing.
• Own the quality of the customer experience, simplify terminology and processes, and reduce abandonment.
• Ensure growth stays within banking and insurance controls, including customer disclosures, data privacy, fraud prevention and regulatory compliance.

Required profile

• Bachelor's degree in business, commerce and management studies (required); MBA or equivalent postgraduate qualification advantageous.
• Typically 10+ years of senior experience combining bancassurance, digital financial services, digital sales/distribution, P&L management, product management, customer experience, digital transformation and agile/tribe leadership.
• Demonstrable experience building or scaling a digital distribution business with measurable revenue and customer outcomes.