Manager - Digital & Direct Sales

About the role

Stratostaff East Africa is hiring a Manager - Digital & Direct Sales in Nairobi to drive digital and direct business development strategies that expand the retail market reach across motor, medical, life, pensions, professional indemnity, personal accident, home insurance and other products. The role uses digital solutions to generate revenue in line with the Retail and SME divisional strategy.

Key responsibilities

• Identify new opportunities and grow business through digital sales strategies that increase customer acquisition, retention and revenue.
• Manage CRM end-to-end and monitor data and analytics, uploading, updating and following up prospects and leads accurately and on time.
• Conduct regular market research on industry trends, competitors and emerging opportunities in digital insurance.
• Maintain strong relationships with clients and partners, offering support, product recommendations and personalised consultations.
• Promote transactional and embedded insurance solutions on digital platforms via direct and reseller channels.
• Build and support strategic partnerships and execute client acquisition, marketing, sales and distribution.
• Drive quality assurance, productivity and sales performance to meet monthly and annual targets.
• Coordinate training of distribution points on digitised products and channels, and liaise with marketing and communications on targeted digital campaigns.
• Keep the Telesales team and country sales representatives motivated, and collaborate with group departments on market research, new products and cross-selling and upselling opportunities.
• Resolve complaints from sub-agency and country sales representatives promptly, prepare periodic business reports against KPIs, and ensure compliance with Minet's policies, data protection, statutory guidelines and internal controls.
• Ensure new businesses meet KYC documentation thresholds and credit control policy requirements.

Required profile

• Bachelor's degree in business, marketing or a related field.
• Diploma in insurance (AIIK or ACII).
• Diploma in digital marketing is an added advantage.
• At least 5 years of experience, including 3 years in digital sales/customer service selling insurance or financial services; call centre and team management experience are advantages.
• Understanding of retail sales dynamics.

Required skills

• CRM software and Microsoft Office.
• Digital marketing strategies.
• Excellent written communication and attention to detail.