Marketing Assistant
Victoria Courts · Nairobi
Job description
About the role
Victoria Courts is looking for an execution-driven Marketing Assistant to support fast-paced retail campaigns across its furniture business. The role combines creativity, data and commercial thinking, covering campaign execution, content creation, digital marketing, in-store activations and customer engagement.
Key responsibilities
- Campaign execution: help plan and run sales, promotion and seasonal campaigns, coordinate with branches and sales teams, and track timelines and deliverables.
- Digital marketing: manage and update content on social media and WhatsApp, and help manage online leads and engagement funnels.
- In-store and branch marketing: support POS materials, signage and displays, keep brand messaging consistent across branches, and help organise activations and events.
- Content and creative work: develop marketing materials with designers, write basic copy for promotions, captions and SMS/WhatsApp campaigns, and capture photos and videos.
- Data and reporting: track footfall, leads, conversions and sales, maintain reports and dashboards, and give insights and recommendations.
- Customer-centric marketing: support engagement initiatives, help improve the customer journey online and offline, and assist in managing CRM or lead databases.
Required profile
- Bachelor's degree or diploma in Marketing, Business, Communications or a related field.
- 1-2 years' marketing experience; retail experience is a strong advantage.
- Basic understanding of content creation and digital marketing (social media, ads, content).
- Experience in a fast-paced, target-driven environment.
Required skills
- Strong execution and attention to detail.
- Good communication and coordination skills.
- Commercial awareness and creative, practical thinking.
- Basic data analysis and reporting.
- Ability to multitask and meet tight deadlines.
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Published 3 hours ago
Expires 3 weeks from now
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Victoria Courts
Nairobi
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