Marketing Manager – Drive Growth

About the role

The Marketing Manager will lead internal and external public relations and marketing communications across multiple channels. This role is responsible for shaping and executing the marketing strategy that supports sales and drives revenue growth for Liquid Intelligent Technologies Kenya.

Key responsibilities

• Formulate the overall marketing strategy and define the marketing budget.
• Ensure marketing cost optimisation and alignment with budgetary targets.
• Drive revenue growth by attributing incremental business to marketing initiatives.
• Develop and execute short‑term and long‑term marketing plans and programs to expand product and service offerings.
• Articulate and maintain Liquid Telecom’s desired brand image and position, ensuring consistent communication throughout the organisation.

Required profile

• Accountability – accepts full responsibility for actions, performance and decisions.
• Agility – integrates people, processes, connectivity and technology to find effective ways of working.
• Collaboration – works together with others and contributes expertise to achieve common goals.
• Follow‑through – optimises work processes with a continuous‑improvement mindset and delivers quality work.

Required skills