Overseas BM PMO Manager - Tiles & Sanitary Products

About the role

Twyford International is recruiting an experienced Overseas BM PMO Manager for KEDA Kenya Ceramics to oversee the launch and promotion of tiles and sanitary products in overseas markets. The role covers the full product lifecycle from production to market release, drives brand visibility, analyzes market performance and ensures the success of new product initiatives.

Key responsibilities

• Plan and execute new product launches, including product checks, Excel documentation, product briefs, positioning, SKU finalization and coordination with production teams.
• Follow up on overseas launches and ensure correct visual evidence of in-store and showroom displays.
• Manage digital follow-ups such as website and app uploads, relaunch processes, product descriptions and unique selling points.
• Analyze export market sales and new product movement to identify trends and opportunities.
• Oversee CRM product data management, ensuring accurate uploads and validation.
• Conduct post-launch market feedback reporting and review app and website analytics.
• Develop annual and monthly plans based on budget estimates and manage the team to meet market targets, including advertising, product demos and store setups.
• Collaborate with cross-functional teams and lead a team of 5 or more people with guidance, mentorship and performance oversight.

Required profile

• Bachelor's degree or higher in Marketing, Management, Business or a related field.
• 5-8 years of experience in product launch, promotion and market project management, preferably in building materials or related industries.
• Prior experience in brand promotion, marketing events, product launches and team operations.
• Strong written and verbal communication in English and Chinese.
• Ability to work under pressure and adapt quickly to fast-paced environments.

Required skills

• Market analysis, research, competitor analysis and consumer behavior studies.
• Budget management, data analysis and project planning.
• Cross-departmental communication and collaboration.
• Leadership and team guidance.