Regional Sales Marketing Manager

About the role

The Regional Sales Marketing Manager will be based in Nairobi and will drive sales growth and marketing initiatives for construction materials, heavy machinery and related products across East Africa and neighboring markets.

Key responsibilities

• Identify new business opportunities and generate leads across the region.
• Manage key accounts, lead negotiations and ensure timely delivery.
• Coordinate with suppliers and internal teams to align sales and logistics.
• Plan and execute regional marketing campaigns, including brand positioning.
• Conduct market research, competitive analysis and monitor sales performance.
• Prepare regular sales forecasts, reports and present findings to management.
• Represent the company at industry events and build strong client and partner relationships.
• Ensure all activities comply with local regulations and company standards.

Required profile

• Proven regional sales and business development experience, preferably in East Africa.
• Strong knowledge of international trade practices, contract negotiation and logistics coordination (FOB, CFR, CIF).
• Experience in construction, heavy machinery, commercial vehicles or infrastructure‑related products is a plus.
• Excellent communication, presentation and cross‑cultural relationship‑building abilities.
• Analytical mindset for market research and sales reporting.
• Bachelor’s degree in Business, Marketing, International Trade or related field; postgraduate qualification is an advantage.

Required skills

• Lead generation
• Pipeline management
• Key account management
• Marketing strategy and campaign planning
• Brand positioning (B2B/industrial)
• International trade and contract negotiation
• Logistics coordination (FOB, CFR, CIF)
• Market research and competitive analysis
• Sales performance reporting