Commercial Manager
Capital FM · Nairobi
Job description
About the role
Capital Group Limited is seeking a dynamic, results‑driven Commercial Manager to lead revenue growth and maximise the value of its diverse media assets across legacy and digital platforms. The role requires a commercially astute professional with deep understanding of the evolving media landscape and the ability to turn content, audiences and digital capabilities into sustainable commercial value.
Key responsibilities
- Develop and execute the organisation’s commercial strategy to drive market‑share growth.
- Strengthen client relationships and deliver strong revenue performance across all platforms.
- Advance the company’s digital monetisation agenda and build high‑impact partnerships.
- Lead, mentor and optimise a high‑performing commercial team, including Business Solutions Executives and the Creative Lead.
- Own revenue budgets, productivity targets and collections, ensuring long‑term financial sustainability.
- Oversee advertising, sponsorship, events and digital revenue streams.
- Manage debt reduction and collection optimisation initiatives.
Required profile
- Bachelor’s degree in Business Administration, Marketing, Commerce, Economics, Media Management or related field; MBA preferred.
- 8–10 years of commercial management experience, with at least 3 years in people‑leadership.
- Proven track record in media sales and commercial leadership, achieving revenue targets.
- Experience working with both agencies and direct clients.
- Strong negotiation, pitching and relationship‑building abilities.
- Deep understanding of legacy and digital advertising ecosystems, especially digital monetisation.
- Demonstrated success in debt reduction and collection optimisation.
- Excellent communication, presentation and stakeholder‑management skills.
- High adaptability in a fast‑evolving media environment and knowledge of regulatory/compliance requirements.
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Published 1 hour ago
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Capital FM
Nairobi
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