Sales Executive - Alcohol Distribution

About the role

A leading appointed importer and distributor of world-leading alcohol brands, represented through its corporate staffing partner, is hiring a Sales Executive for an on-site role in the Western and Nairobi region. The post manages sales, marketing and distribution of alcohol brands and builds a strong route-to-market network.

Key responsibilities

• Manage sales, marketing and distribution of products to achieve profitable sales volume, building a strong route-to-market network and providing efficient customer service.
• Serve existing accounts, obtain orders and open new accounts by planning daily visits to existing and potential sales outlets.
• Develop and maintain business relationships with current and prospective customers in the assigned territory to generate new business.
• Support brand marketing by identifying opportunities in listing and activations, and execute trade marketing strategy (activations, merchandising, POS placement) with the Marketing and Sales Managers.
• Build close working relationships with resellers, traders and retailers to gain trade support and loyalty.
• Monitor competitors' pricing, products, delivery schedules and merchandising, and report findings to management.
• Submit daily visit reports, weekly work plans and monthly and annual territory analyses, and report on customer needs, problems and potential new products.

Required profile

• Bachelor's degree in Business, Marketing or a related field from a recognized institution.
• Minimum 5 years of experience in the FMCG industry.
• Valid driving licence.
• Experience selling and distributing alcoholic beverages is an added advantage.

Required skills

• Exceptional sales and marketing skills, able to handle clients from end to end.
• Ability to multi-task with timelines and attention to detail.
• Excellent communication, interpersonal and business acumen skills.

To apply, send your CV quoting "Sales Executive-Distribution" in the subject line to the recruiter before 30 October 2026; only shortlisted candidates will be contacted.