Sales & Marketing Specialist – Field Business Development

About the role

PEMARC, a professional training and consultancy firm, is looking for a dynamic Sales & Marketing Specialist to drive business growth across Kenya. The role is field‑based, requiring proactive outreach to companies, institutions and organisations to promote PEMARC’s training and consultancy services.

Key responsibilities

• Conduct on‑site visits to prospective clients and present PEMARC’s service portfolio.
• Generate new business opportunities through door‑to‑door sales, networking, referrals and cold prospecting.
• Identify client training needs and recommend suitable solutions.
• Prepare and deliver professional presentations and proposals.
• Build and maintain strong relationships with new and existing clients.
• Follow up leads to ensure timely conversion into confirmed contracts.
• Achieve and exceed monthly sales and client acquisition targets.
• Maintain an up‑to‑date database of prospects, interactions and sales activities.
• Monitor market trends and competitor activities to uncover new opportunities.
• Represent PEMARC at meetings, exhibitions, networking events and other promotional activities.
• Collaborate with management to develop and implement effective sales and marketing strategies.
• Prepare regular sales reports and update the pipeline.

Required profile

• Bachelor’s degree or Diploma in Marketing, Business Administration, Sales or a related field.
• Minimum 3 years proven experience in sales, marketing, business development or corporate client acquisition.
• Experience selling professional services, corporate training or B2B solutions is an advantage.
• Demonstrated ability to consistently meet or exceed sales targets.

Required skills

• Excellent communication, negotiation and interpersonal abilities.
• Strong presentation and persuasion skills.
• Self‑motivated, independent and highly target‑driven.
• Professional appearance and conduct.
• Proficiency in Microsoft Office.