Senior Marketing Generalist

About the role

Together Light is hiring a full-time remote contractor Senior Marketing Generalist. You will help expand the business's offers from a handful to 100 by the end of 2026, managing and optimizing the funnel for up to 30 offers during the expansion phase and 10-20 during the contraction and optimization phase, with the goal of maximum profitability. The role covers paid ads, landing pages, analytics, funnels, creative and the use of AI.

Key responsibilities

• Paid ads: iterate, test, cut underperforming ads, scale winners and repeat across multiple offers at once
• Landing pages: continuously optimize them to reduce leaks and raise conversion rates
• Analytics: know CAC, LTV and ROAS and how they fit a business model that may take 60+ days to become profitable
• Funnels: create, manage, maintain and improve conversion rates from scratch
• Creative: produce and test picture and video creatives and ad copy
• Use AI to increase productivity and profitability

Required profile

• 3+ years of direct experience managing real ad spend with a proven portfolio or results
• Excellent spoken and written English
• Ability to work with an international team across time zones and to work remotely
• Attention to detail and strategic thinking
• Typing speed of at least 40 WPM (typing test required)

Required skills

• Google Ads, Meta Ads, TikTok Ads, Snapchat Ads, Bing Ads
• Google Workspace and high-level Excel/Google Sheets
• Ability to learn custom-built software such as an internal CRM and admin panel