Social Media Content Creator

About the role

We Do Bamboo manufactures bamboo composite decking, cladding and wall panels in Kenya, from its own factory in Sigona. It is looking for a hands-on video creator who can also run its social media channels, taking content from idea to publication: concept, script, filming, editing, captions and publishing. The role combines making content with managing channels.

Key responsibilities

• Create and publish at least 4-5 short videos per week for TikTok and Instagram.
• Film factory processes, installations, completed projects, product demonstrations and the people behind the business.
• Develop strong hooks, clear stories and calls to action that encourage enquiries.
• Manage TikTok, Instagram, Facebook, LinkedIn and YouTube, adapting content to each platform.
• Maintain a practical content calendar and keep publishing consistently.
• Respond to comments and DMs within 24 hours and pass sales leads to the sales team the same day.
• Plan and run small paid social campaigns within an agreed budget.
• Report monthly on reach, engagement, follower growth and leads, with clear recommendations.
• Test new formats and improve content based on results.

Required profile

• Hands-on experience creating short-form videos for a business or brand, with personal examples of work you made yourself.
• Understanding of pacing, sound, subtitles, framing and what keeps viewers watching.
• Able to make engaging content with a phone and a small team.
• Clear, natural English; Swahili is an advantage.
• Comfortable directing colleagues and appearing on camera when needed.
• Organised, meets deadlines and communicates early about changes.
• Comfortable working in a factory and on construction or installation sites.
• Based in Nairobi or within practical commuting distance of Sigona.

Required skills

• Personal planning, shooting and editing of short videos.
• Useful: CapCut, Adobe Premiere Pro, DaVinci Resolve, Canva and Meta Business Suite.
• Experience in construction, interiors, manufacturing or home improvement is a plus but not essential.

To apply, send your CV, links to 3-5 videos you personally created with a brief explanation of your role, results where available, your expected gross monthly salary and earliest start date. Shortlisted candidates receive a short practical assignment.