Alcohol Sales Representative

About the role

Brites Management Services is hiring a full-time Alcohol Sales Representative for its alcoholic beverage manufacturing business, based on Mombasa Road. The role covers sales execution, distributor and channel management, trade marketing and customer relationship building, with a salary of KShs 40,000-50,000.

Key responsibilities

• Achieve monthly, quarterly and annual sales, revenue and distribution targets and execute territory sales plans to grow market share.
• Convert prospects into active retail and wholesale accounts and manage distributors, ensuring adequate stock and monitoring their performance.
• Build relationships with wholesalers, supermarkets, bars, hotels, restaurants and clubs, negotiate trading terms and resolve customer concerns.
• Implement route-to-market strategies, expand distribution and ensure priority brands are listed and available.
• Run in-store merchandising, product displays and point-of-sale materials, and carry out trade marketing campaigns with the marketing team.
• Monitor competitors and consumer trends, prepare sales forecasts and submit daily, weekly and monthly sales reports.
• Manage customer credit exposure, follow up on outstanding payments and reconcile accounts.
• Ensure compliance with company policies and alcoholic beverage regulations, and work with Marketing, Supply Chain, Finance and Production teams.

Required profile

• Diploma or Bachelor's degree in Business Administration, Sales, Marketing or a related field.
• At least 3 years of experience in FMCG sales, preferably in the alcoholic beverages industry.
• Proven track record of meeting or exceeding sales targets.
• Experience managing distributors, wholesalers, modern trade and general trade accounts.
• Knowledge of the territory and established trade relationships is an advantage; a valid driving licence is preferred.

Required skills

• Strong understanding of FMCG distribution models, route-to-market strategies and channel management.
• Sales negotiation and influencing skills, and strong relationship management and customer service skills.
• Commercial acumen and business development capabilities.

Candidates apply by sending their CV to the company's recruitment email; interviews are held on a rolling basis until the position is filled.