Area Sales Manager – GT (Kisumu, Consumer)

About the role

The Area Sales Manager GT will lead a high‑performance sales team in Kisumu, driving the execution of sales strategies for consumer products. You will be accountable for achieving territory targets, ensuring process compliance, and fostering strong relationships with distributors, wholesalers, retailers and key accounts.

Key responsibilities

• Develop and implement robust sales strategies to meet defined targets.
• Monitor and evaluate marketing activities and commercial policies for distributors, wholesalers and retailers.
• Set early team targets, break them into monthly objectives, and coach the team to achieve them.
• Engage with key accounts, schedule meetings, deliver presentations and lead negotiations.
• Motivate, coach and evaluate team members through weekly, monthly, quarterly and annual reviews.
• Track customer visits to ensure optimal market coverage.
• Analyse sales data and produce reports to support decision‑making.
• Serve as the communication link between management and the sales team, assigning tasks and directing workflow.

Required profile

• Bachelor’s degree.
• Minimum 5 years of sales experience in FMCG or a related consumer‑goods business.
• Extensive knowledge of consumer products, market trends and product lines.
• Proven track record of meeting or exceeding sales targets.
• Highly motivated, target‑driven and capable of building strong customer relationships.

Required skills

• Proficiency with MS Office.