Business Development Manager

About the role

The Business Development Manager will build Kumbatia Seafood’s Sales & Business Development function from the ground up. Working closely with the CEO, you will design and execute the go‑to‑market strategy, lead a new sales team and drive revenue growth across regional and export markets.

Key responsibilities

• Establish and develop the Sales & Business Development function, including processes, structures and performance targets.
• Design and implement the company’s go‑to‑market (GTM) strategy.
• Set up, organise and manage the CRM system to ensure accurate pipeline management.
• Recruit, train and lead sales, marketing and customer service teams.
• Lead key account management for regional HORECA/retail and Global North export accounts.
• Develop and run inbound and outbound sales campaigns and customer acquisition initiatives.
• Identify new business opportunities, partnerships and revenue channels.
• Track sales performance against KPIs and report regularly to management.
• Support dispatch and last‑mile logistics in collaboration with the operations team.

Required profile

• Bachelor’s degree in Business, Sales, Marketing or Commerce; marketing certification is a plus.
• 5+ years of sales or business development experience, including 1–2 years managing a sales team.
• Proven track record of meeting revenue/KPI targets and setting up sales processes.
• Experience in high‑end East African food/CPG distribution or seafood exports is highly desirable.
• Strong leadership, negotiation and key‑account management abilities.

Required skills

• Hands‑on CRM implementation and administration experience (HubSpot, Zoho CRM, Salesforce or similar).