Customer Development Manager

About the role

The Customer Development Manager will ensure priority customers experience a connected EABL team that is easy to work with, delivers reliable service and drives growth across customer categories. The role focuses on translating customer and channel growth into stronger profit and sustainable value.

Key responsibilities

• Define regional go‑to‑market principles, market archetypes and channel standards across EABL markets.
• Establish channel frameworks and success criteria for On Trade, Modern Trade, Convenience, Traditional Trade, wholesalers, distributors, digital and B2B.
• Own regional frameworks for route‑to‑consumer, distributor excellence and strategic RTM partnerships.
• Create and govern a strategic regional partnerships platform to expand route‑to‑market reach and execution effectiveness.
• Lead development and deployment of regional Revenue Growth Management frameworks, including profitability, price/mix optimization and promotional ROI.
• Define the customer development value‑creation framework and integrated planning standards covering category growth, assortment, innovation, activation, pricing, promotions and supply.

Required profile

• Degree holder with minimum 7 years leadership and execution experience in FMCG (including drinks/luxury) or trade environments such as hotels, bars or restaurants.
• Solid understanding of P&L and budget management.
• Proven ability to lead, coach and develop teams.
• Strong commercial and financial planning skills, including channel profitability and trade investment management.
• Excellent relationship and influencing skills across functions and levels.

Required skills

• Leadership and team development
• Commercial and financial planning
• Strategic partnership management