E-commerce Growth & Operations Specialist (Shopify)

About the role

MUSKLE, a European sports nutrition and supplements brand, seeks a specialist to optimise its Shopify store and drive online sales growth across the Belgian and Dutch markets.

Key responsibilities

• Manage and continuously improve the Shopify store, including landing pages, product pages and customer journeys.
• Analyse traffic, conversion rates, customer behaviour and sales using GA4, Search Console and conversion tracking.
• Support and optimise Google Ads and TikTok advertising campaigns.
• Coordinate SEO, email marketing and customer‑retention initiatives.
• Use AI tools (e.g., ChatGPT, Cursor) to accelerate research, content creation and technical workflows.
• Test website changes, collaborate with developers and produce weekly performance reports with actionable recommendations.

Required profile

• Minimum 3 years of e‑commerce or digital‑marketing experience.
• Hands‑on experience with Shopify and conversion optimisation.
• Proficiency with GA4, Google Ads and/or TikTok Ads.
• Understanding of SEO and email marketing.
• Excellent English communication and independent problem‑solving skills.

Required skills

• Shopify
• Google Analytics 4
• Google Ads
• TikTok Ads
• SEO
• Email marketing
• HTML/CSS (basic)
• AI tools such as ChatGPT or Cursor

What we offer

• Long‑term collaboration with a growing European business.
• Direct contact with the business owner.
• Remote work from Kenya with occasional in‑person meetings.
• Real responsibility for measurable improvements.
• Initial paid practical assignment and trial period.
• Compensation based on experience and demonstrated skills.