General Trade Representative - Nyanza

About the role

A vertically integrated textile solutions provider based in Ruiru, Kenya, is recruiting a General Trade Representative for its Nyanza territory. The representative uses Kisumu as the commercial base, builds depth in the Kisii/Nyamira highland trade, tests Migori and Homa Bay routes and turns field presence into repeat customers. Performance is measured over a 90-day period, with weekly field intelligence and monthly accountability.

Key responsibilities

• Own the external sales cycle from prospecting and qualification through conversion, activation and growth, delivering agreed revenue, active-customer and repeat-customer outcomes.
• Build trusted relationships with owners, decision-makers, influencers and trading partners, and maintain the field presence and visit rhythm required by the territory.
• Create separate route plans for Kisii/Nyamira, Migori/Homa Bay and selected Siaya opportunities, and track competitor pricing, availability, route strength and customer movement.
• Capture field intelligence every week and turn observations into recommended commercial actions.
• Grow revenue responsibly while protecting gross profit, pricing, payment and credit standards, and escalate risks and opportunities quickly.
• Deliver monthly revenue and gross profit plans, acquire new customers, increase repeat orders and expand active customer spread.

Required profile

• Experience developing a hub while managing multiple satellite routes.
• Evidence of converting field coverage into active and repeat customers.
• Strong planning across varied towns and customer types.
• Practical knowledge of Kisumu and at least one priority Nyanza route cluster.
• Examples of using competitor and customer intelligence to change route or account actions.