Head of Sales – FMCG (Manufacturing)

About the role

Tropical Heat Limited is looking for an experienced, results‑driven Head of Sales to shape and execute its sales strategy within the FMCG and manufacturing sectors. The role combines strategic planning, market expansion, and leadership of a high‑performing sales organisation.

Key responsibilities

• Develop and implement comprehensive sales strategies aligned with corporate objectives, setting targets, forecasts and budgets.
• Oversee the full sales cycle, from lead generation to closing and post‑sales support, ensuring effective processes, CRM utilisation and performance dashboards.
• Build, mentor and manage a high‑performing sales team, establishing clear KPIs, conducting performance reviews and fostering a culture of ownership.
• Drive market penetration into new geographies and customer segments, negotiate major contracts and represent the company at industry events.
• Maintain strong relationships with key customers, retailers and distributors, ensuring retention, satisfaction and feedback for product development.

Required profile

• Significant experience in FMCG or manufacturing sales leadership.
• Proven track record of achieving ambitious revenue targets and expanding market share.
• Demonstrated ability to build and lead high‑performing sales teams.
• Strong analytical skills to interpret market trends, competition and sales performance.
• Excellent negotiation and stakeholder management capabilities.

Required skills

• Proficiency with CRM systems for managing the sales pipeline.