Key Account Manager – Modern Trade (FMCG)

About the role

We are looking for an experienced FMCG sales professional to manage and grow strategic modern‑trade retail accounts. The role focuses on building strong customer partnerships, driving sales growth and achieving profitability targets.

Key responsibilities

• Manage assigned modern‑trade accounts, negotiate annual trade agreements, pricing and promotional plans.
• Drive sales volume, value and profitability; analyse performance and implement corrective actions.
• Coordinate trade‑marketing activities, in‑store visibility, planogram compliance and promotional execution.
• Forecast demand, monitor stock levels and minimise out‑of‑stock situations.
• Resolve customer issues promptly and provide high‑quality service.

Required profile

• Bachelor's degree in Business Administration, Sales, Marketing or related field.
• 4–7 years of FMCG sales experience, including 2–3 years in modern‑trade key account management.
• Proven track record managing large retail chains in Kenya.

Required skills

• Strong negotiation and relationship‑management abilities.
• Commercial acumen and sales performance management.
• Analytical, numerical and problem‑solving skills.