Marketing Manager

About the role

Twyford International, the largest ceramic tile manufacturer in Kenya, is looking for a Marketing Manager to lead its regional marketing initiatives. The role develops and implements strategic marketing plans to strengthen brand presence, drive market penetration and support sales growth, with a focus on integrated marketing, brand positioning and product launches.

Key responsibilities

• Develop and oversee the annual marketing plan and manage the marketing budget, using KPIs and analytics to control costs and measure campaign effectiveness.
• Build brand campaigns, keep brand messaging and visual identity consistent across channels, and set up promotion systems for retail and wholesale.
• Plan end-to-end new product launches, working with R&D and sales on go-to-market strategies, pricing and offers.
• Oversee the design and branding of specialty stores, showrooms and dealer outlets, and plan offline promotions, in-store activations and trade fairs.
• Grow the online presence across websites, social media and e-commerce, and develop content strategies.
• Lead and mentor the marketing team, including training programmes.
• Oversee marketing materials, samples and promotional items, keeping accurate inventory records.
• Set up a market intelligence system tracking consumer trends and competitors, and provide insights for product, pricing and promotion decisions.

Required profile

• Bachelor's degree in Marketing, Business Administration or a related field from one of the top five Kenyan universities (marketing major preferred); MBA or marketing certification is an advantage.
• At least 5 years of leadership experience in marketing management, preferably in ceramic tiles, sanitary ware, paint, furniture, building materials, FMCG or telecommunications.
• Experience in companies with annual sales above USD 100 million, and a track record of launching and growing new products, brands or store concepts.
• Experience managing multi-region advertising campaigns and store development projects.

Required skills

• Strong understanding of marketing theory, tools and promotional methods.
• Project management and data-driven decision-making.
• Excellent communication, negotiation and stakeholder management skills.

To apply, send an application letter stating your expected salary and an updated CV by email, quoting "Marketing manager" in the subject line; only shortlisted candidates will be contacted.