Performance Marketing Executive

About the role

A UK nursery brand with a growing direct-to-consumer ecommerce presence is hiring a Performance Marketing Executive through its Nairobi-based employer of record partner, Optimise Outsourcing. The role drives high-quality traffic, conversions and revenue across digital channels, mainly in the UK and supporting international growth markets. It involves daily ownership of paid social campaigns and coordinating external Google Ads and affiliate agencies.

Key responsibilities

• Manage, run and optimise paid social campaigns (Meta, TikTok, Pinterest) to drive direct-to-consumer acquisition
• Act as main contact for external Google Ads (PPC, PMax, Shopping) and affiliate agencies, keeping them on track for KPIs and ROI
• Work with the creative team to brief, test and iterate ad creatives based on data insights
• Monitor and report daily/weekly metrics such as ROAS, CPA and CTR using GA4 and platform dashboards
• Support performance marketing localisation and execution across international digital storefronts
• Track daily and weekly spend to stay within budget allocations

Required profile

• 2+ years in performance marketing or paid media, ideally in e-commerce or consumer goods (DTC)
• Proven track record of scaling budgets profitably
• Commercially minded, with knowledge of the e-commerce funnel, CRO and attribution
• Highly organised and proactive, comfortable working at pace with end-to-end ownership
• Experience with international digital marketing structures or localised ad compliance is an advantage

Required skills

• Hands-on Paid Social management, especially Meta Ads Manager
• Google Analytics 4 and spreadsheets
• Triple Whale is desirable

The role is office-based in Nairobi; all equipment is provided. Applicants must complete a mandatory assessment, upload their CV and cover letter, and submit the application through the portal.