Retail & Customer Insights Analyst

About the role

Diageo is hiring a full-time Retail & Customer Insights Analyst in Nairobi. The analyst ensures the business stays attuned to the operating environment and to customer, retail and consumer needs, conducting qualitative and quantitative market and shopper research. The role is open to university graduates with at least 3 years of experience in insights or research; experience in the consumer packaged goods (CPG) sector is preferred.

Key responsibilities

• Analyze sales and customer data from syndicated sources such as Nielsen, Circana (formerly IRI) and Quantium, as well as retailer loyalty and panel data, to monitor market, category and brand performance and explain business results.
• Help develop category strategies and provide data-driven insights for Joint Business Planning (JBP) with retail customers, including selling stories and presentations for customer meetings.
• Work cross-functionally with Merchandise, Marketing and Sales to communicate complex data simply and influence strategy.
• Partner with commercial teams so business plans reflect customer needs, revenue growth management and category growth drivers.
• Understand channel dynamics and shopping missions, and recommend corrective actions to capture growth opportunities.
• Lead performance reviews and hold data-informed conversations with sales, marketing, finance and supply to improve effectiveness and forecast accuracy.
• Share shopper planning resource and investment decisions, covering share versus competition, category growth, NSV, brand health, distribution, visibility and promotion.
• Work with research agencies and the commercial team to refresh the KBL knowledge and insight vault.

Required profile

• University graduate with a minimum of 3 years of experience.
• Experience in similar roles within consumer packaged goods is ideal.
• Strong communication skills are a must.
• Confidence to challenge existing thinking, work in customer-facing situations and align cross-functional teams.
• Able to thrive in a fast-paced, constantly changing environment.

Required skills

• All types of qualitative and quantitative research techniques, ideally including shopper and retailer environment research.
• Experience managing research agencies is essential.
• Some commercial experience is highly desirable.

The application is made through the recruiting partner, Corporate Staffing Services.