Regional Manager - Animal Feeds

About the role

The Regional Manager - Animal Feeds & Hatchery drives sales growth, market expansion and operational excellence for day-old chicks and animal feeds within an assigned region. Reporting to the National Sales Manager, the role links head office with the field, ensuring efficient distribution, strong customer relationships, regulatory compliance and high standards of animal welfare and bio security.

Key responsibilities

• Sales and market development: build regional sales strategies, onboard new customers (smallholder farmers, commercial poultry farms, cooperatives, agro-dealers), expand distribution networks, negotiate pricing, contracts and credit terms, and track competitors and market trends.
• Operations and logistics: oversee timely delivery of chicks and feeds, manage inventory and demand forecasting, and ensure safe, biosecure handling and transport of day-old chicks.
• Customer relationships and technical support: build long-term ties with farmers and distributors, give advice on chick management, feeding and disease prevention, resolve complaints, and organise training, field demonstrations and extension visits.
• Leadership: recruit, train and supervise regional sales representatives and field officers, set performance targets, coach and mentor teams.
• Compliance, finance and reporting: ensure compliance with animal welfare and biosecurity standards, monitor regional budgets and expenses, and submit sales, operations and market reports to head office.

Required profile

• Bachelor's degree in Agriculture, Animal Science, Agribusiness, Business Administration or a related field.
• 5-7 years' experience in poultry, livestock or agribusiness sales and/or regional management.
• Demonstrated success driving sales growth and managing regional operations.
• Strong technical understanding of poultry production, chick handling, feed programmes and biosecurity.
• Willingness and ability to travel extensively within the region.

Required skills

• Proficiency in MS Office and basic ERP or sales management systems.
• Leadership, negotiation, planning and analytical skills.