Relationship Manager – Digital Youth Banking

About the role

The Relationship Manager – Digital – Youth Banking will develop and promote digital banking products for young customers, analyse youth banking trends and drive product adoption and growth.

Key responsibilities

• Develop and execute acquisition, onboarding, activation, engagement, cross‑selling and retention plans for youth customers across physical and digital channels.
• Drive active use of mobile and internet banking, digital payments, cards and self‑service platforms.
• Build trusted relationships with youth customers, understand their needs and coordinate timely resolution of service issues.
• Gather customer insights and work with product, technology, marketing and operations teams to design, test, launch and improve youth‑focused products and campaigns.
• Establish and manage partnerships with universities, schools, youth organisations, fintechs and merchants.
• Maintain a qualified opportunity pipeline, coordinate activations and events, support lead conversion and monitor campaign ROI.
• Track customer behaviour, deposits, transactions, digital activity, revenue and profitability; prepare reports and recommend corrective actions.
• Design and coordinate financial literacy, entrepreneurship and responsible digital banking programmes for young customers.
• Ensure compliance with KYC, AML/CFT, data protection, consumer protection and internal risk policies.

Required profile

• Bachelor’s degree in Business, Marketing, Finance, IT or related field; postgraduate qualification or MBA is an advantage.
• At least 3 years of relevant experience in banking or financial services, preferably in retail, digital banking, product management or youth market segments.
• Demonstrated experience delivering portfolio growth, partnerships, campaigns or digital adoption initiatives.

Required skills

• Strong sales and relationship‑management capability.
• Data analysis and reporting.
• Fluency with digital banking platforms.
• Project and campaign coordination.
• Negotiation and presentation skills.
• Knowledge of banking regulation, KYC, AML/CFT, data protection and consumer protection.