Sales Manager – Steel Products

About the role

We are seeking an experienced Sales Manager to lead the promotion and distribution of steel products across Kenya and neighboring African markets. The role involves full‑cycle B2B sales, from initial quotation through delivery, payment collection, and after‑sales support.

Key responsibilities

• Identify and develop new business opportunities for steel products in Kenya and surrounding countries.
• Build and maintain relationships with manufacturers, fabricators, distributors, and industrial customers.
• Manage the complete sales process, including quotations, order confirmation, shipment coordination, payment collection, and after‑sales service.
• Conduct market research to uncover potential customers, emerging opportunities, and new market segments.
• Coordinate pricing, customer requirements, and shipment schedules with overseas suppliers and internal teams.
• Monitor steel price trends, competitor activity, and market dynamics to inform sales strategies.
• Support import/export logistics, commercial documentation, and international trade processes.
• Negotiate prices, payment terms, and supply agreements with customers.
• Achieve sales targets and contribute to overall revenue growth.
• Prepare regular sales, market, and customer activity reports for management.

Required profile

• Bachelor’s degree in Business, Engineering, Supply Chain Management or a related field.
• 5–7 years of B2B sales or business development experience, preferably in steel, building materials, industrial products, commodity trading, or import/export.
• Strong knowledge of steel products and their applications.
• Proven negotiation, account‑management, and customer‑development abilities.
• Understanding of international trade, logistics, and commercial documentation.
• Experience managing the full sales cycle, including payment follow‑up and collections.
• Excellent communication, presentation, and interpersonal skills.
• Self‑motivated, able to work independently with minimal supervision.
• Willingness to travel regularly within Kenya and neighboring countries.

Required skills